Roole
With Roole, France's leading automotive club, your customers will love coming back to you.
Roole, your partner to develop your loyal customer club
Roole is an automotive club that combines high-value services for your customers (theft protection, auto supplement insurance, connected services, special deals), high-performance loyalty technology (mobile app, beacon, CRM, loyalty program) and dedicated field support.
Already 1.5 million members trust us.
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A dealership traffic driver Your customers come back to use the included services.
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Immediate and sustainable profitability Sales margin and recurring revenue
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A solid, established network 40 years of commitment and major partner groups.
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Proven customer satisfaction Average rating of 4.7/5 (Trustpilot – July 2025).
Connectors
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Roole + Mecaplanning
Find Roole in your MecaPlanning After-Sales tool
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When your customer arrives at the workshop : directly identify whether this customer has subscribed to a Roole contract. You also have access to insurance services (Replacement vehicle...).
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Roole + OpenFlex
Coming soon! Sell Roole services directly in your OpenFlex sales tool
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In your services and delivery packages : define which Roole services you want to sell, as additional services or integrated into your Delivery Packages
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On your commercial offer : Roole services are sold according to your settings, as services or via your packages. They can also be unchecked from packages if the customer refuses.
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At order : once the order is confirmed by your customer, the information is automatically sent to Roole.
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At vehicle delivery : Roole is automatically informed that the vehicle has been delivered. Your customer is covered.
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